Marketing & Promotion
Marketing is an essential component of building a successful club. Successful Marketing and Promotion can:
| Increase awareness and visibility: Marketing can help increase awareness of your club, making it more visible to potential members. |
Build brand identity: Marketing can help build a strong brand identity, helping a club stand out and giving members a sense of loyalty and pride. |
Generate revenue: Marketing can help generate revenue through membership, merchandise sales, and sponsorship. |
Engage with members: Marketing can help clubs engage with members and build a community around the club. Using social media, newsletters, websites and other communication methods keep members informed and engaged. |
Recruit new members: Marketing can recruit new members to your club. Effective marketing can help to attract people who share the values and goals of the club, and who are willing to contribute to its success. |
Australian Sailing has developed a number of resources to assist clubs in Marketing and Promotion. Here you will find these resources and as well as how to maximise the use of these resources.
Australian Sailing works hard on brand recognition for its programs. You will find all the guidelines here as well as plenty of posters, social media tiles and videos that any club can use to promote the sport of sailing. You can also find here how to maximise the use of these resources. |
When used properly, social media can be a valuable addition to a clubs’ communications strategy.
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Club websites are like a shop window. They not only provide information to your current members, but show a glimpse into your community. Link to Websites Page (Current) https://www.sailingresources.org.au/clubresources/club-websites/ |
Clubs are encouraged to engage with their local community by utilising the reach of the media. Media is not only the mainstream print, television and radio, but also the social and online. |
Designed to both attract participants to the club on the day, and to send a strong message to the local community throughout the year that clubs are open and welcome new participants!
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Australian Sailing has developed videos that your club can you on your various media channels.
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