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Case Studies

Case Studies

 

Rye Yacht Club

 
  • Rye YC used Pacers and Power Boat adventures, they also purchased 5 Wind SUPs using seed funding.
  • The club ran 3 day experiences and 6 week courses. 
  • 60 participants in total went through OutThere Sailing
  • Traditional conversion to membership was 10% using Start Sailing. OutThere Sailing conversion was 70% to club membership.
 

Royal Brighton Yacht Club

 
  • RBYC used their existing fleet of RS Quests, as well as SUP’s from a nearby vendor. 
  • The club ran all their programs during the school holidays. 
  • The first day of their program was promoted as a single day experience, the remaining 4 day course was then promoted to those participants who had completed the Experience.
  • 85% of participants who completed the Monday Experience enrolled for the remainder of the week.
 

The Boatshed

 
  • The Boatshed used only dinghy's due to restrictions on the lake
  • The Boatshed also ran experiences on the first day leading into their week courses. 
  • The Boatshed offered their courses in 2 or 4 day options which parents enjoyed. 
  • They also offered Friday night sailing experiences, 2 hours for $20.
  • The Boatshed also engaged the Centre for Multicultural Youth, local youth groups and councils and ran group OutThere Experiences. 
“These programs were really successful, it's often a unique experience for the kids which changes their attitude towards sailing”.
 
     

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